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The Coca-Cola Company has introduced a new global visual identity system designed to strengthen brand consistency across packaging, retail environments and digital channels, supported by new design governance tools for its global marketing network.
Global Brand Refresh Supports Consistency Across Markets
The Coca-Cola Company has launched a new global visual identity system that will be rolled out across more than 200 markets, with implementation beginning in Latin America, Europe, the Middle East and Asia.
The updated identity is designed to create a more consistent brand presence across every consumer touchpoint, from packaging and retail environments to equipment and digital experiences.
The company said the refresh is built around the principle of ensuring every Coca-Cola execution is instantly recognisable, while creating a scalable visual system to support future brand growth.
Iconic Brand Assets Take Centre Stage
The new visual identity reinforces several of Coca-Cola’s established brand assets, including its red and white colour palette, Dynamic Ribbon, Arden Square and Spencerian script.
Coca-Cola Zero Sugar will also receive an updated design that draws more closely on the core Coca-Cola brand identity while maintaining its own distinct visual elements. Changes include larger “Zero Sugar” text, a prominent black Dynamic Ribbon on cans and a black bottle cap on PET packaging.
Arnab Roy, President, Coca-Cola Global Category at The Coca-Cola Company, said: “Coca-Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving. This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca-Cola.”
Arnab Roy, President, Coca-Cola Global Category at The Coca-Cola Company
Design Platform Supports Global Marketing Operations
Alongside the visual refresh, Coca-Cola has introduced a new immersive Brand Center and a suite of technology-enabled Design Intelligence tools.
The company said the platform has been developed to support its internal design and marketing teams, as well as its network of agency partners, helping to improve governance, creative execution and brand consistency across global markets.
This article was produced by the editorial team at North America Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across manufacturing, mining, construction, healthcare, supply chains, food production, and sustainability.
North America Outlook provides ongoing coverage of organisations and developments shaping industries across North America.
