F1 Arcade is the world’s first official Formula 1 racing experience venue, blending the energy of social gaming with the speed, style, and spectacle of the sport. We discover how it’s making Formula 1 more accessible, social, and fun than ever before with Jon Gardner, US President.
RACING FOR ALL
Formula 1 has experienced explosive growth in the US, and interest continues to grow in the country.
With the recent release of F1: The Movie, starring Brad Pitt and Damson Idris, the sport is becoming even more embedded in pop culture and fans are increasingly craving real-life experiences that bring the thrill of Formula 1 to life.
That’s exactly what F1 Arcade delivers.
“Less than one percent of people in the world get to experience the Formula 1 paddock first-hand, but F1 Arcade brings that exclusive energy and excitement to everyone,” opens Jon Gardner, US President.
“From the moment you step inside, you’re immersed in the adrenaline and atmosphere of race day.”
F1 Arcade’s venues feature state-of-the-art full-motion simulators, including the debut of exclusive AXSIM simulators in Philadelphia, offering 180-degree visuals and realistic handling to authentically replicate the Formula 1 driving experience.
It’s not just about racing, however, as F1 Arcade is a destination that fuses immersive entertainment and premium hospitality, with dramatic lighting, high-energy social spaces, and a globally inspired menu.
“We’ve reimagined the arcade for a new generation, combining cutting-edge full-motion simulators, a vibrant design, and an elevated food and beverage program led by award-winning mixologist LP O’Brien,” Gardner tells us.
“Whether you’re a lifelong Formula 1 fan, avid gamer, or just looking for an unforgettable night out with friends, F1 Arcade is high-octane fun and offers something for everyone.”
US OPENINGS
The opening of F1 Arcade’s first US venue in the Seaport District of Boston in April 2024 was the perfect launchpad as the city has a vibrant sports culture and strong appetite for experiential entertainment.
It quickly became a go-to destination for locals and visitors alike, and F1 Arcade has seen tremendous engagement from both hardcore Formula 1 fans as well as people who come to eat, drink, and enjoy a lively social atmosphere.
Moreover, it was the first US location to host official Formula 1 watch parties, giving fans an exciting new way to connect with the sport.
“The positive reception confirmed what we already believed – the F1 Arcade concept resonates across audiences,” affirms Gardner.
In October last year, another F1 Arcade opened in the Union Market District of Washington, DC. Known for its creativity and culture, the neighborhood is a natural fit for the F1 Arcade experience.
It is the most expansive venue yet, with 17,300 square feet (sqft) of immersive racing, vibrant dining, and dynamic social spaces, as well as an additional 1,500 sqft of outdoor space.
“We’ve designed the space to offer flexibility, with private rooms that feature dedicated bars and up to 16 simulators, ideal for large groups and corporate events,” Gardner informs.
“The response has been fantastic, and we’re proud to be part of such a thriving community.”
FUTURE EXPANSION PLANS
Most recently, F1 Arcade opened its third US location in Philadelphia in May 2025 and is on track to launch 30 locations globally by the end of 2027.
The Philadelphia venue sets a new standard for what a flagship F1 Arcade venue can be as it includes 80 simulators, a 43-foot illuminated bar, and a private event space known as The Briefing Room with its own bar and 13 exclusive simulators.
Next up are Denver, Las Vegas, and Atlanta, all launching later this year and doubling F1 Arcade’s current US footprint.
“We’re targeting cities that mirror the pulse of Formula 1 – they are energetic, fast-paced, and culturally rich,” outlines Gardner.
“Each venue is tailored to its local market while maintaining the core elements of the F1 Arcade brand. The goal is to become a global network of racing destinations, accessible to fans and fun-seekers everywhere.”
Aside from these expansion plans, F1 Arcade is laser-focused on enhancing the guest experience.
That means rolling out new game modes and competition formats and continuing to evolve its food and beverage offering with seasonal updates and local partnerships.
“We’re also investing in corporate and group events, which have become a huge growth area for us,” Gardner reveals.
“Behind the scenes, we’re innovating constantly, reengineering our simulators for smarter design and scalability, and working on exciting new tech-driven features to keep guests coming back.”
F1 Arcade is just getting started and can’t wait to bring this experience to more cities across the US and the world.
