How Web3 is Transforming the World of Sport

Tim Dierckxsens
Tim Dierckxsens - CEO, Co-Founder, Venly

In the realm of digital transformation, there’s no denying that Web3 is forging a path.  

One trend leading the way in this era, particularly within the sports sector, is digital collectibles. Picture digital collectibles as the Swiss Army knife of the digital age. 

They act as multi-faceted tools that can unlock exclusive content, admit fans into specialized communities, act as digital twins for ticketing, and even become in-game assets heightening brand awareness. Digital collectibles offer something unique that cannot be replicated, presenting exciting opportunities for sports clubs, athletes, and fans alike.  


The sports world has seen initiatives like the NBA’s ‘Top Shot’, where fans connect with iconic moments. Concurrently, ventures like F1 Delta Time once ventured into combining sports with gaming, illustrating the vast potential but also highlighting challenges like IP licensing. 

The present brings us to ventures like FIBA’s Digital Mementos platform. It masterfully marries Web2’s user-friendliness with Web3’s technological prowess. Here, fans are not just collecting; they’re becoming integral members of communities, actively participating and engaging in ways previously unimagined. 

The Metaverse is also revolutionizing the sports experience for fans. It gives fans new ways to consume their favorite sports content and the ability to immerse themselves in this content at any time of the day and from anywhere in the world. Through the Metaverse, fans can truly become active participants.  

The Web3 world takes fans from passive viewers to active stakeholders. In a traditional setup, fans buy merchandise, watch games, and communicate through conventional channels. Web3 transforms them from mere spectators to stakeholders. They become owners of digital assets, members of dynamic online communities, and even influencers in the continually evolving world of sports. 


The emergence of Web3 means sporting entities can create more monetization opportunities. Virtual assets in the metaverse are deemed more valuable than physical ones for some. This allows for direct merchandise sales to targeted superfans. Fans can customize avatars by buying virtual sporting merchandise like clothes, accessories, and skins.  

Sports clubs can reach a new generation of sports fans by simply embracing Web3 technologies. Young people are always intrigued and willing to experience new and enhanced digital experiences. Digital collectibles enable fans to own part of their favorite sports. They can also share these across their social media platforms to further celebrate their beloved sports.  


Web3 delivers enhanced experiences and ownership. This improved experience could be a pass whereby all fan activities are recorded and grant additional access to other perks and unlock special accesses.  

For instance, loyalty. At the same time, this may allow them to transfer those rights to someone else. Collectibles can be a pass to special perks, discounts, and even exciting giveaways. When it comes to ownership, digital collectibles help bridge the gap between the digital and the tangible and, therefore, offer more ownership.  

Digital assets aren’t confined to the virtual realm. A venture by Liverpool Football Club underscores this, where the ownership of a digital token leads to tangible, real-world experiences for fans. Beyond the enhanced experience the Web3 world offers, it is also important to note that Web3 ensures accessibility for all.  

The promise of Web3 doesn’t lie in converting every fan into a cryptocurrency enthusiast. By harmoniously integrating the intuitive interface of Web2 with the capabilities of Web3, fans receive a familiar yet enhanced experience for the sports community. 


The NFT landscape has also evolved massively over the years. The focus is now moving from hype to meaningful utility. It is the right time for NFT collections with reasonable pricing and relevant use cases that truly make sense for fans and resonate with them. Sports NFTs have a lot of value to offer.  

Sports fans purchase merchandise regardless, but now with digital collectibles, they can show their love for their favorite sports to a wider audience on social media. The fact that NFTs are digital merchandise simplifies everything while allowing them to feel as though they are part of a community.  

Digital collectibles come with impressive perks like signed merchandise, VIP tickets, and more, making them better than traditional merchandise. The value of NFTs for sports shines through the utilities they bring. Owning a piece of your favorite team is fantastic, but NFTs take it a step further. They offer a spectrum of perks, like exclusive benefits tied to each collectible.  


While Web3 offers tantalizing possibilities, it isn’t without its hurdles. Navigating issues like IP licensing is essential, ensuring that as the world of sports ventures into this new frontier, it remains beneficial and fair for all involved. 

The synergy of Blockchain and sports is about more than just redefining engagement; it’s about setting forth on a journey with careful deliberation.  

Increased revenue streams, improved fan engagement, security, transparency, and decentralization are just some of the opportunities the sports sector can unlock by embracing Web3. As the world moves into this promising era, the fusion of Web2’s familiarity with Web3’s groundbreaking capabilities will undoubtedly guide the way.

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By Tim Dierckxsens CEO, Co-Founder, Venly