Crocs’, Inc. Comfort Report unveils an inspiring journey towards a more sustainable future, showcasing how highlighting how programs intersect to drive progress across enterprise and brand ambitions of Inclusivity, Circularity, Climate, and Community, fostering positive change across the globe.
As the foremost innovator in casual footwear designed for everyone, Crocs, Inc. has released its highly anticipated 2025 Comfort Report.
This comprehensive document encapsulates significant updates and key milestones pertaining to the company’s core values, including its Purpose, Corporate Responsibility, and Sustainability initiatives throughout the year.
Crocs, Inc. remains steadfast in its mission to foster a more comfortable world for all individuals.
This marks the 5th consecutive year the company has published this annual report, showcasing its ongoing commitment to progress and highlighting the collaborative efforts of both the Crocs and HEYDUDE brands as they strive to advance their foundational pillars: Comfort for the Planet, Comfort for Our Communities, and Comfort for All People.
Through focused ambitions in areas such as Inclusivity, Circularity, Climate, and Community engagement, Crocs is making meaningful strides towards enhancing the well-being of people everywhere while minimizing their environmental footprint.
“At Crocs, Inc., we believe we have a responsibility to positively contribute to the systems we are part of. Progress requires thoughtful prioritization, resilience, and pragmatic action in pursuit of long-term change, which aligns with our strategic approach.”
“Corporate Sustainability is at an important inflection point. Expectations of businesses continue to evolve as employees, consumers, investors, and global communities look to companies to meaningfully address the pressing challenges facing people and planet. At
Crocs, Inc., we believe we have a responsibility to positively contribute to the systems we are part of – and yet the path forward is rarely simple.
“Progress requires thoughtful prioritization, resilience, and pragmatic action in pursuit of long-term change. It requires that we act as both a participant and catalyst of change – learning alongside our partners, innovating where we can have the greatest impact, and leveraging our platform to drive impact at scale.”
The report emphasizes the significant impact of Purpose-driven initiatives implemented across various brands, the broader enterprise, key stakeholders, and essential partnerships, illustrated by the following examples.
In 2025, the Crocs brand made remarkable strides in its Circularity efforts. Following the successful launch of the Old Crocs. New Life. takeback program in the US and Canada, Crocs expanded this innovative initiative into Europe, with plans to introduce it in Asia as well.
Notably, retail locations in Singapore and South Korea are set to participate, reflecting the brand’s global commitment to sustainability.
At present, 345 Crocs stores worldwide are actively participating in the takeback program, with additional stores expected to join throughout 2026. This initiative not only promotes a sustainable footwear lifecycle but also emphasizes the importance of customer involvement in reducing environmental impact.
In a strong demonstration of closed-loop circularity, Crocs has implemented a program to collect and recycle polybags at its retail locations in the US.
These collected polybags are transformed into recycled mailer kits, which enable consumers to send back their old Crocs shoes as part of the Old Crocs. New Life. program, contributing to a circular economy.
Furthermore, Crocs, Inc. has made notable advances with its community impact platform, STEP UP TO GREATNESS, in collaboration with various nonprofit partners.
In 2025, the company successfully supported nearly 100,000 young individuals by providing access to programs that equipped them with essential 21st-century skills. This collaborative effort has allowed partner organizations to extend their reach, positively impacting over 2,000,000 young people.
The initiatives also included launching a point-of-sale giving program across all UK stores in partnership with The King’s Trust, enabling customers to contribute to charitable causes.
Additionally, Crocs reinforced its collaboration with Big Brothers Big Sisters across North America by hosting engaging events for Bigs and Littles at stores, distribution centers, and offices throughout the US and Canada, fostering meaningful connections and support within communities.
The HEYDUDE brand has made significant strides in furthering its Inclusivity goal by unveiling an exciting new collection in collaboration with Teton Trade Cloth, a proud Native-owned and operated business.
This partnership not only showcases HEYDUDE’s commitment to cultural appreciation but also emphasizes responsible sourcing practices and the celebration of authentic Native American designs, textiles, and artistry.
As part of this meaningful collaboration, HEYDUDE ensures that designers receive royalties from every pair sold, directly benefiting the creative minds behind these unique styles.
In addition, the brand has generously contributed USD$15,000 to support Teton Trade Cloth’s participation in the prestigious New York Fashion Week, allowing their talent to shine on a prominent platform.
This year’s report also highlights the enterprise’s evolving Climate strategy, providing insights into its progress against newly established near-term science-based targets.
It includes updates on the materials used and ongoing advancements in factory compliance and supplier engagement, showcasing HEYDUDE’s dedication to sustainability and responsible business practices.
“Though the work ahead remains significant, I’m proud of the impact we made in 2025. The pace of change required across environmental and social systems is real, and so is the responsibility businesses share in advancing solutions. Together, we are Creating a More Comfortable World for All.”
